Made to be kept, and easy to take apart.

Board, paper and glue. Very little else.
We would rather tell you plainly what goes into a box than print a percentage we cannot stand behind. Ask for the specification of any material and we will send it.

- Greyboard
- The rigid shell. Dense board made from recovered paper fibre, recyclable with ordinary paper and card once the box is emptied.
- Wrap papers
- Art paper, kraft and textured specialty papers. Uncoated sheets go into paper recycling as they are; laminated sheets are harder to process.
- Glues
- Water-based adhesives for wrapping and lining. No solvent glues in the standard build.
- Certified stock
- FSC-certified board and papers are available on request, with the chain-of-custody documents from the supplier passed on with your order.

Five swaps that rarely cost you the look.
None of these is compulsory. Some products need foam or a magnet. But when the choice is open, the right-hand column is easier to recycle and sometimes cheaper.
| Instead of | Consider | |
|---|---|---|
| Soft-touch lamination | Uncoated textured paperA film-free sheet stays recyclable as paper and still feels rich in the hand. Texture does the work the lamination was doing. | A film-free sheet stays recyclable as paper and still feels rich in the hand. Texture does the work the lamination was doing. |
| EVA foam insert | Folded card or moulded pulpCard and pulp go into the paper bin with the box. Foam has to be separated and rarely gets recycled. | Card and pulp go into the paper bin with the box. Foam has to be separated and rarely gets recycled. |
| Magnetic closure | Ribbon tie or friction-fit lidNo metal to remove before recycling. A well-fitted lid and base box closes cleanly without help. | No metal to remove before recycling. A well-fitted lid and base box closes cleanly without help. |
| Clear plastic window | Die-cut opening, or noneWindow film is a second material glued into the board. An open cut or a printed image avoids it. | Window film is a second material glued into the board. An open cut or a printed image avoids it. |
| Full-coverage foil | Small foil detail or blind debossLess metallised material on the sheet. A deboss with no foil at all is the quietest and simplest finish. | Less metallised material on the sheet. A deboss with no foil at all is the quietest and simplest finish. |
The smallest box that does the job.
Every dieline is drawn to the real dimensions of your product, with clearance only for the insert and tissue. A box that fits needs no crumpled paper or air pillows to stop things moving.
It also means less board per box, more boxes to a carton and fewer cartons on the truck. Freight is where a lot of packaging's footprint sits, and it is the part nobody sees.
The best box is the one still on the shelf.
A rigid box is built to be opened and closed many times. People keep them for jewellery, letters, watch straps, spare buttons and photographs, long after the product has gone.
We build for that: corners that stay square, lids that still fit after the hundredth opening, and papers that age well rather than scuff.

Taking a box apart.
Local collection rules vary across India, so check what your area accepts. These steps apply almost everywhere.

- 01
Lift out the insert. Card and pulp go with paper; foam and velvet go in general waste.
- 02
Remove magnets, ribbon and any metal studs. Magnets can be kept and reused.
- 03
Tear or flatten the board so it takes less room in the bin.
- 04
Put the greyboard and paper in dry paper recycling. Keep it away from food waste.
Ask for the plastic-free version.
Tell us the product and the look you want, and say you would like to keep the box to board and paper. We will suggest a construction, papers and insert that do it, with an indicative price.

